The wellness industry is a broad economic concept rather than a standardized government classification. The Global Wellness Institute (GWI) estimates a global wellness economy of $5.6116 trillion in 2022, while McKinsey separately estimated the U.S. consumer wellness market at $480 billion in 2024; the scopes are different, so these figures should not be combined.
Key Wellness Industry Statistics
The most useful headline measures span market size, tourism, built environments, mental wellness and consumer surveys:
- In 2022, the global wellness economy was estimated at $5.6116 trillion.
- From 2019 to 2020, the global wellness economy fell 9.5% to $4.4635 trillion.
- In 2021, the global wellness economy grew 16.5% during its initial recovery phase.
- In 2022, personal care and beauty was estimated at $1,088.7 billion globally.
- In 2022, healthy eating, nutrition and weight loss was estimated at $1,079.3 billion globally.
- In 2022, physical activity was estimated at $976.3 billion globally.
- GWI projected the global wellness economy at $8.4706 trillion in 2027.
- In 2023, global wellness tourism generated an estimated $1,034.5 billion.
- In 2023, wellness trips represented 7.8% of all tourism trips globally.
- In 2023, wellness tourism represented 17.9% of all tourism expenditure globally.
- In 2022, wellness real estate was estimated at $397.7 billion globally.
- In 2022, the world had an estimated 31,290 thermal/mineral springs establishments.
- In 2022, mental wellness was estimated at $180.5 billion under GWI’s definition.
- From 2019 to 2022, the global mental-wellness sector grew 11.5% annually.
- In 2024, 82% of surveyed U.S. consumers called wellness a top or important everyday priority.
- In 2025, 84% of surveyed U.S. consumers called wellness a top or important priority.
- In 2025, more than 9,000 consumers in China, Germany, the UK and the U.S. were included in McKinsey’s survey.
Contents
- Global wellness economy size and growth
- Wellness sectors and spending data
- Wellness tourism statistics
- Wellness real estate, spas and thermal springs
- Mental wellness, physical activity and workplace context
- Consumer wellness trends and adoption
Global Wellness Industry Statistics: Market Size and Growth
GWI’s wellness economy framework covers 11 sectors, but its components overlap. The headline totals are estimates built from primary and secondary data and models, rather than a single government accounting system.
| Period or measure | Global wellness economy | Status |
|---|---|---|
| 2019 | $4.9317 trillion | GWI estimate |
| 2020 | $4.4635 trillion | GWI estimate after a 9.5% decline |
| 2021 | 16.5% annual growth | Initial recovery estimate |
| 2022 | $5.6116 trillion and 8.1% growth | GWI estimate |
| 2023 | $6.2626 trillion | GWI projection |
| 2027 | $8.4706 trillion | GWI projection |
Source: Global Wellness Economy Monitor 2023. The 2023 and 2027 figures are forecasts in that monitor, not later observed estimates.
The 2022 economy was nearly 14% above its 2019 level, according to GWI’s revised estimates. GWI also projected wellness to equal 6.6% of global GDP in 2027, compared with 5.6% in 2022.
North America, Asia-Pacific and Europe together represented 90% of the global wellness economy in 2022. Asia-Pacific’s wellness economy was estimated at $1.7 trillion, while Europe’s was estimated at $1.5 trillion.
Wellness Industry Data by Sector: Spending Leaders and Growth
The largest 2022 categories were consumer-facing markets such as personal care, nutrition and physical activity. Because GWI controls for overlap in its aggregate framework, the sector amounts below should not be added into a new total.
| Global sector, 2022 | Estimated value |
|---|---|
| Personal care and beauty | $1,088.7 billion |
| Healthy eating, nutrition and weight loss | $1,079.3 billion |
| Physical activity | $976.3 billion |
| Public health, prevention and personalized medicine | $610.9 billion |
| Traditional and complementary medicine | $518.6 billion |
| Wellness real estate | $397.7 billion |
| Mental wellness | $180.5 billion |
| Spas | $104.5 billion |
| Thermal and mineral springs | $46.3 billion |
Source: Global Wellness Economy Monitor 2023. Public health, prevention and personalized medicine is not equivalent to all healthcare spending, and mental wellness excludes broad mental-health expenditure.
GWI projected the fastest expansion in several specialized areas for 2022–2027: wellness real estate at a 17.4% compound annual growth rate, wellness tourism at 16.6%, and mental wellness at 12.8%. These are forecasts, not guarantees of realized growth.
Wellness Tourism Statistics: Trips, Spending and Recovery
Wellness tourism includes international or inbound and domestic trips, plus both primary trips made mainly for wellness and secondary trips that include a wellness activity. The totals therefore describe trips and spending, not unique travelers.
The revised GWI series estimated $758.7 billion in wellness-tourism expenditure in 2022 and $1,034.5 billion in 2023. There were 1,034.5 million international and domestic wellness trips in 2023.
- In 2023, wellness trips represented 7.8% of all tourism trips globally.
- In 2023, wellness tourism represented 17.9% of all tourism expenditure globally.
- By 2023, wellness-tourism expenditure had recovered to 119% of its 2019 level.
- By 2023, wellness-tourism trips had recovered to 111% of their 2019 level.
- In the same comparison, all tourism trips were at 90% of their 2019 level.
Source: Global Wellness Economy Monitor 2024. The 2024 monitor revised the tourism series using Euromonitor tourism data, and a spending share can exceed a trip share because wellness trips have higher spending in this estimate.
Wellness Real Estate, Spas and Thermal Springs Statistics
Wellness real estate measures construction-related expenditure associated with wellness-oriented environments. GWI estimated that the category grew 21.6% from 2019 to 2020, while overall construction output shrank 3.9% globally.
The wellness real-estate market then grew at an average annual rate of 20.5% from 2020 to 2022 and represented about 3.0% of global annual construction output in 2022. Asia-Pacific accounted for an estimated $127.25 billion of wellness real estate in 2022.
Thermal and mineral springs provide a narrower view of establishments and revenue concentration:
| Measure, 2022 | Estimate |
|---|---|
| Thermal/mineral springs establishments worldwide | 31,290 |
| Asia-Pacific establishments | 22,689 |
| Europe establishments | 6,492 |
| Asia-Pacific and Europe share of establishments | 93% |
| Asia-Pacific and Europe share of revenue | 94% |
| China and Japan share of revenue | 40% |
Source: Global Wellness Economy Monitor 2023. Definitions and data availability vary by country, so establishment counts are estimates rather than a universally harmonized register.
Spas were estimated at $104.5 billion globally in 2022, and thermal and mineral springs at $46.3 billion. These are sector estimates within GWI’s overlapping wellness framework.
Mental Wellness, Physical Activity and Workplace Wellness Context
Mental wellness is an economic category, not a measure of mental-illness prevalence, treatment, or total mental-health costs. GWI estimated the defined sector at $180.5 billion in 2022, with 11.5% annual growth from 2019 to 2022, and projected $330 billion in 2027.
Within that definition, brain-boosting nutraceuticals and botanicals were a $60.7 billion segment in 2022 and grew 14.4% annually from 2020 to 2022. Self-improvement reached $38.3 billion in 2022 after 14.5% annual growth in 2021–2022, while meditation and mindfulness was the smallest listed segment at $4.3 billion.
Source: Understanding GWI’s Mental Wellness Economy Data and Global Wellness Economy Monitor 2023.
Physical activity was estimated at $976.3 billion globally in 2022. The supplied measures do not provide a separate quantified workplace-wellness market, participation rate, or clinical outcome, so workplace adoption should not be inferred from the broader physical-activity estimate.
Consumer Wellness Trends and Adoption Statistics
McKinsey’s consumer-wellness estimates use a different scope from GWI’s wellness economy. Its 2024 estimate put the U.S. wellness market at $480 billion, growing 5%–10% annually.
In McKinsey’s 2024 survey, 82% of U.S. consumers considered wellness a top or important everyday priority. The corresponding shares were 73% in the UK and 87% in China, making these self-reported priorities rather than verified spending or behavior.
- 26% of surveyed U.S. consumers were interested in at-home vitamin and mineral deficiency testing in 2024.
- 24% of surveyed U.S. consumers were interested in at-home testing for cold and flu symptoms in 2024.
- 23% of surveyed U.S. consumers were interested in at-home cholesterol testing in 2024.
Source: The trends defining the $1.8 trillion global wellness market in 2024. Interest does not mean a purchase or completed test.
McKinsey’s 2025 Future of Wellness survey covered more than 9,000 consumers in China, Germany, the UK and the U.S. McKinsey estimated U.S. wellness spending above $500 billion annually in 2025, growing 4%–5% per year.
The 2025 survey found that 84% of U.S. consumers called wellness a top or important priority, compared with 79% in the UK and 94% in China. Nearly 30% of U.S. Gen Z and millennial respondents said they prioritized wellness a lot more than one year earlier, versus up to 23% of older generations.
Source: The Future of Wellness trends survey 2025. These are self-reported survey results, and the approximate generational wording reflects the source.
Historical category comparisons also show resilience during downturns, but they are not measures of the entire wellness economy. U.S. vitamins and supplements sales grew 6% from 2008 to 2009 while U.S. GDP fell 3%, and the category grew 10% in 2020 while the overall market contracted 2%.
Source: The Future of Wellness trends survey 2025. These comparisons concern vitamins and supplements, not all wellness spending or clinical outcomes.